Hell Oar High Water

Bradford based James Tordoff and Chris Nicholl are rowing 3,000 nautical miles across the Atlantic Ocean in the next Talisker Whiskey Atlantic Challenge. “The world’s toughest row” from La Gomera in the Canary Islands to Antigua in December 2019.

LW Graphics were commissioned to apply some new sponsorship to the rowing boat alongside our LW logo on the boat. Re-covering the hull and back panels of the boat in the striking Avery Dennison chrome blue. Our vehicle wrapping team then lined up the logos primarily ensuring the alignment was correct before peeling the backing paper off and applying to the rowing boat.

The final result is a rowing boat showcasing its proud sponsors in a neat and professional manner and now with a stylish pop of colour.