Car Branding
Applying your company branding to a car is a great way to promote & advertise your business. Given that your car is seen by hundreds of people on a daily basis, it is the prime location to brand your business.
Introduction to: Car Branding
You can brand a car in various different ways, allowing for all levels of budgets. Each method will dictate how effective it is in promoting & marketing your product or service.
Part Car Branding: A common type of car wrap is a part wrap. This is where you wrap the rear section of your vehicle in either cut text or a printed image. The rear section of a car is the most effective place to apply vinyl, as it is seen most of the time by following traffic. Having said that, a logo on the bonnet/ phone numbers on the front doors will also help in standstill traffic. You can also now cover the rear window in a specific type of vinyl, (Contravision) which allows you to see out the window but not in. This allows you to have a printed image on the rear window without limiting the visibility.
Full Car Branding: Want to be bold? Opt for a full vehicle wrap. Covering all angles ensuring no matter where you are in your car, people will notice you! This can be done in two ways, a full printed wrap or a primary colour with graphics on top. Either of these methods will greatly enhance the chance of people noticing your product or service therefore increasing potential sale leads.
Finance Options
Want to spread payment for your car wrap? Take a look at our new finance options. Ideal 4 Finance can help you arrange an affordable package, so you don’t need to wait for that new design you always wanted. Offering competitive rates with flexible terms, it can be tailored to your exacting requirements. Read More
Why Choose LW Graphics?
Our Car Branding Process
We have a proven process in place to help you brand your car. Having dedicated teams in each area to give you a smooth and stress free experience.
1 | Design
Our experienced in-house design team will arrange a meeting to gain information on the type of car(s) you have. We will then discuss what you are wanting to achieve bearing in mind your budget. We will then create a Photoshop visual showing what your car could potentially look like. Once the design is finalised, it is then sent to our production team.
2 | Production
Our in-house production team will take your final design and begin to print/ cut the vinyl utilising our state of the art equipment. With industry leading print quality thanks to our Epson SureColor SC-280600, you can have the confidence that you will receive the clearest print to date.
3 | Application
Our vehicle wrapping team will now begin to prep your car, giving the vehicle a wash removing any dirt or debris to allow for easy application. The vinyl is lined up using laser alignment to ensure all text/ graphics are straight. Once we are happy everything has lined up and is correct to the visual, the team begin to apply the vinyl to the car.
4 | Final Touches
The vehicle is then checked round to ensure the design is correct to the visual / fitting quality is up to standard. If any issues do arise, we will re-print and amend as necessary. Once our workshop manager is happy, it is polished and taken out ready for collection.
Collection & Drop-off
Let us make the process easy for you. At LW Graphics we are proud to serve clients nationwide, utilising our collection and drop-off service to make the process as easy and hassle-free as possible. One of our friendly team will arrive on the day to pick up the vehicle and once the customisation is complete, your vehicle will be dropped back off at a suitable time for you.
Different types of vehicle wrapping
Van Wraps
Want to brand your van(s)? Visit our dedicated page informing you of all the different options you have from full prints to partial cut graphics.
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Truck Wraps
Want to brand your truck? View our dedicated page informing you of options from full prints to cut graphics.
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Bus Wraps
Want to brand your bus(es)? Visit our dedicated page informing you of all the different options you have from full prints to partial cut graphics.
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Boat Wraps
Want to brand your boat(s)? Visit our dedicated page informing you of all the different options you have from full prints to partial cut graphics.
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Car Wraps
Want to brand your car(s)? Visit our dedicated page informing you of all the different options you have from full prints to partial cut graphics.
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Fleet Wraps
Want to brand your fleet? Visit our dedicated page informing you of all the different options you have from full prints to partial cut graphics.
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Brainstorm | Car Branding
Brainstorm Design Consultants came to LW Graphics with another provocative design for Japanese Knotweed Solutions. Looking to conduct a full printed wrap on this brand new Audi A1.
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Brief
Having wrapped a previous Brainstorm Volkswagen Crafter, our art-working team simply had to modify and apply to the correct outline to be ready for printing.
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Process
Once the artwork had been modified, our in-house production team were then able to print the design on 3M 480 vinyl allowing it to fit perfecting around all the recesses.
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Results
The final result was a stand out Audi A1. An eye turner on the road with its bold design and crystal clear print.
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Fab Spider | Car Branding
Fab Spider cam to LW Graphics looking to apply graphics to this Ford Fiesta. With the use of a primary colour/ cut graphics on top.
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Brief
Fab Spider wanted a design which not only stood out but was within their budget. We therefore recommended a base primary colour with cut graphics on top.
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Process
Once our artwork was approved, our vehicle wrapping team then begun to apply the primary colours. Meanwhile our production team begun to print and cut the logos. Once complete, these were positioned and applied in the desired spots.
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Results
The final result is a vehicle displaying everything the customer wanted, remaining true to their branding and identity. A striking design that doesn’t overpower the car but gets the information across in a smart and pleasing way.
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Dyno Clean | Car Branding
Dyno Clean are experts in commercial and domestic hard floor and carpet cleaning, from driveways to house and office interiors.
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Brief
They commissioned LW Graphics to brand a Ford Ranger, to join the fleet of work vehicles they currently hold. Designed in house by our design team, we went through the clients specific requirements with a final concept the client was happy with.
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Process
The Ford Ranger undertook a part wrap with a red to match the Dyno Clean branding. On top of this, LW applied a range of livery, from the Dyno Clean logo in various places around the vehicle, to a range of services they offer. This helped to promote the work they do to any onlookers.
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Results
The result is a vehicle not only perfectly at home with the rest of their fleet. But also one that reflects the Dyno Clean brand brilliantly.
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Our Accreditations
We make sure quality runs through every aspect of all work we do, from the expertise of our team, to our choice of materials and products used. We work using the best materials in the business, industry-leading brands such as 3M and Avery Dennison vinyl wraps. We understand how much your vehicle matters to you, therefore we work to only the highest of car wrapping standards.
What you need to know about Car Wrapping
LW Graphics has a long and respected history in vehicle graphics. From the initial design stage to final application, we are your one-stop-shop to market and promote your product or service.
Which types of cars have we branded previously?
We have wrapped all types of vehicles both commercial and privately. Commercial vehicles such as Vauxhall Astra’s, Ford Ranger’s and VW Golfs. In addition to this, our Reforma division has wrapped privately owned cars such are Ferrari’s, Lamborghini’s, Bugatti Veyron’s therefore we have the knowledge and trust in wrapping all types of vehicles.
Which companies have branded their cars?
Many of the biggest brands and service providers in the UK wrap their cars as a method of either promoting or out of necessity. For example emergency service vehicles such as police cars will be wrapped in reflective vinyl with cut graphics. Whereas food outlets such as Domino’s Pizza will wrap their delivery vehicles to promote their food and service. Two very different purposes but one very simple technique: vinyl wraps.
Added benefits of branding your car?
Vinyl can in fact protect your vehicle from stone chips & scratches. Adding a protective layer ensuring the paint work beneath is kept in a good condition. This is ideal if, for example, you have leased a section of vehicles on a short term basis and are required to give them back. This can help you avoid them unexpected damage costs when returning the cars.
What type of vinyl do we use?
We only use the best vinyl from the leading manufactures in the industry. Brands such as 3M, Avery Dennison, Arlon and Vion. This will give you confidence that the wrap applied will be durable throughout the year irrespective of harsh weather conditions. Typically each manufacture has a vinyl life expectancy of 3 to 5 years however with newer vinyl’s such as the 3M 2080 series, it increases to 7 years.
What are the key elements of effective car branding & promotion?
Clarity is key when applying branding to your car. The surface of a vehicle isn’t as flat as a van therefore making the most of the space is key. If text is laid on a panel with severe creases, it may be difficult to read with as it’s a moving object. Therefore, our in-house design team can help you achieve the most efficient design by creating Photoshop/ Illustrator visuals. Allowing you to see what the vehicle could like like prior to any graphics being applied. Keeping your design simple & clean is important, too much information can clutter the space making it difficult for people to understand.
What if elements of my business change after the wrap?
We can alter your wrap at any point. If you feel particular areas are going to change within your business, if we are told in advance, we can apply temporary vinyl which will allow you to peel it off with little or no damage to the vinyl below. You can then change this as you wish. For example your contact number changes or you have a new product or service to promote, the use of temporary vinyl is great to keep your wrap up to date.
Our Design & Artworking Package
If you have an idea for your vehicle branding, get in touch with our in-house design team who can make your vision a reality. Offering 3 bespoke design concepts created on Photoshop/ Illustrator with revisions and final art working. Our design team will always be on hand to amend as you see wish with helpful recommendations taking into consideration our latest materials and design trends.
from
£150
exc. VAT
Our Latest Commissions
Displayed below are our latest vehicle wraps. Showcasing the best of vehicle branding and promotion. Click through to view more on each project.
Frequently Asked Questions About Car Branding
Any questions? You’re not the only one! See below our most frequently asked questions in relation to van sign writing. If you are still seeking clarity on something, please feel free to call us and one of the team will be more than happy to assist.
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How much does it cost to brand a car?
A full car wrap, which includes material & installation, can start from £1,200 + VAT. However, a partial wrap or just cut graphics will be considerably less. Cut graphics can start from £150 + VAT.
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What is vehicle livery?
Vehicle livery can be a great advertisement and promotional tool for your business. An eye catching design will stand out on the road and elevate your brand just by driving it around. Wrapping a car will also provide paint protection whilst giving the vehicle a new look. Vehicle livery is one of the most cost effective ways forms of advertising.
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How do I remove the wrap from my car?
The best way to remove the vinyl is to use a heat gun. Gently heat the vinyl and pull it away. You can also apply steam to the surface which will allow the glue to come away more easily. If you are wanting to update your wrap design, we can de-wrap your car for you.
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How long does it take to wrap a car?
Depending on the complexity of the vehicle/ design, we would aim to complete the wrap within 5 working days. For example a full printed wrap on an Audi A1 would take 4 full working days. Whereas cut graphics on a Ford Ranger would take 1 working day.
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How do you wrap a car?
Each car wrap begins by giving the vehicle a thorough wash, removing any dirt or debris from the surface. The panels are then further prepped with our surface specific solutions. The vehicle is then brought into our workshop to be stripped down. Removing parts such as the lights and grills. This allows our vehicle wrapping team the flexibility to tuck the vinyl around the edges. This will reduce the chance of any lift going forwards. Once the vinyl has been applied, our technician will re-assemble the vehicle and conduct a functions test to ensure everything is working as it should. It is then polished and quality control checked to ensure we are happy with the standard of work.